Newsletter #24

Revenue-First CRM: The Hidden Engine of Startup Success

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Hey CRM enthusiast!

In today’s issue:

  • revenue-first marketing within startups

  • the psychology and practicalities of effective referral programs

  • BIMI: Increasing security and brand affinity in the inbox

  • And more…

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NEW PODCAST
Episode #7 Moritz Köllinger | Revenue-First Marketing | CRM Implementation Strategy | Startup Efficiency Framework

Let me tell you about today's fascinating conversation with Moritz, a self-proclaimed "marketing firefighter" who's spent 12 years transforming struggling startups into efficient revenue machines. He brings a unique perspective that blends both paid marketing and CRM expertise.

What really caught my attention? Moritz challenges the typical startup mindset about marketing priorities. While most companies are obsessing over TikTok presence and flashy campaigns, he makes a compelling case for putting CRM first. Here's his powerful take on it:

"Most people in the startup space do their TikTok, their socials, being live on stage anywhere. But they don't have revenue as their number one priority. That's why I tend to talk to the CRM people first when I come into any company - because that's just what they do, they bring in the revenue. CRM is underappreciated... it's not the topic for people that are the loudest ones in the meetings, but it's actually what drives success."

Want to hear more about how Moritz turns around struggling marketing departments and why he believes CRM professionals are underutilised in leadership roles? This episode is packed with practical insights about balancing short-term revenue needs with long-term CRM strategy. Tune in to get the full story!

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CRM Made Simple: Strategies, Tools, and Growth

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Find even more CRM insights and case studies here.

In Case You Missed It
  • ChatGPT - The Future of CRM: Turning Emails into Conversations with ChatGPT [INSIDE CRM]

  • Podcast Episode #6 Dr. Markus Wübben | CRM Democratization | Customer Lifetime Value Mastery | AI Integration Challenges [INSIDE CRM]

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Thanks for reading! Stay tuned for more CRM insights in my next issue—glad to have you with us!

Cheers,

Jessica