👋 Hey insider!

CRM at full speed

If you haven’t listen to Ernest’s wisdom yet in the latest podcast episode, I can definitely recommend to do so. I tried to sum up the main components of the race car framework in my LinkedIn post.

Otherwise, this week holds the answer to your print segment questions and a casual Hangout at the beer garden. Check it out.

🔥 FEATURED

How to find the right segment for print?

A few weeks ago, I asked you about your biggest print marketing challenges. "How to find the right segment" and "What drives conversions" topped the list.

This post answers both questions with hard data from 1.1 million direct mail pieces. You'll discover how the best campaigns generate 1000%+ ROAS and which customer segments convert at 15.64% versus just 1.39% for others.

Imagine knowing exactly which customers are 8x more likely to convert before you print the first piece.

Thanks to CMC for this comprehensive study! The segmentation strategy revealed here will solve your targeting challenges immediately.

Ready to transform your direct mail results? Read the full analysis below.

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🌟 COMMUNITY

Hangout - let’s give it another try

I postponed the Hangout to this week Thursday because the weather god was not kind to us and I didn’t want us to experience the image above. Weather forecast is saying it should be hot and sunny this time. So make sure to join for a casual drink after work.

We are bringing together CRM managers on July 10th for our most practical AI Meetup yet. We're diving deep into how teams are actually using AI for segmentation, personalization, predictive analytics, and automation.

What’s planned for you:

• Curated conversations based on your experience level

• Stefanie Kaberidis from mobile.de sharing their CRM AI playbook

• Small group format to keep discussions focused and valuable

Thu, July 10 | 18:00-20:30 | mobile.de offices, Berlin

If you've been thinking about how to use AI in your CRM work, this is your chance to learn from practitioners who are already doing it.

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