👋 Hey insider!

Happy short week!

The community doesn’t stand still. There is some stuff cooking in the background… I keep you posted. I will be off to Hamburg this week for the 2nd Meetup. Meanwhile, I need your votes again to decide if I should share Meetup recordings in the future and check out Heydar’s insights on attribution which are not only relevant for B2B.

🔥 FEATURED

The MQL Attribution Fix That Took Accuracy from 30% to 75%

Tired of playing “Guess the Channel” every time an MQL lands in your CRM? You’re not alone. In B2B, attribution is messy. UTMs break, cookies get blocked, and five people from one company can hit your site before anyone fills out a form.

At our latest INSIDE CRM Meetup in Berlin, Heydar Guliyev, Senior CRM Tech Manager at HeyJobs, shared how he rebuilt attribution inside HubSpot without needing a dev army.

Instead of chasing hacks, Heydar focused on structure:

• Standardized form naming

• Timestamp-first logic

• Smart fallback workflows when data goes missing

Here’s what changed:

• 75% attribution accuracy (up from ~30%)

• Channel managers now act on real data, not assumptions

• Sales gets source-level insight into every MQL

The key insight?
Attribution isn’t about tracking everything - it’s about trusting what you track. And that means setting things up right from the start.

Read the full breakdown to see how Heydar did it (and how you can too).

🤑 ADVERTISEMENT

Make your marketing less boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

Sign Up Free

🧪 CO-CREATION

Up for binge-watching Meetups?

I know that not everyone can join the Meetups. That’s why I started sharing the content almost a year ago as articles and podcast episodes. Now, I have tested a new setup that would also allow to share video recordings. Don’t expect a Netflix production though. As this would mean additional effort on my end, I want to check if there is any interest. So please give it a vote.

By the way, this is the outcome of last week’s poll and will influence an upcoming contribution on print:

Which of these print topics is most relevant to you?

🟩🟩🟩🟩🟩🟩 How to find the right segment? (4)
🟨⬜️⬜️⬜️⬜️⬜️ How to use customer value for segmentation? (1)
🟨⬜️⬜️⬜️⬜️⬜️ How to A/B test with print? (1)
🟨🟨🟨🟨⬜️⬜️ What drives conversions? (3)
⬜️⬜️⬜️⬜️⬜️⬜️ How to reach new customers? (0)
🟨⬜️⬜️⬜️⬜️⬜️ What is the best sendout time? (1)
⬜️⬜️⬜️⬜️⬜️⬜️ Which offers/incentives work? (0)
🟨🟨🟨⬜️⬜️⬜️ How to increase relevance with personalisation? (2)
12 Votes

🤑 ADVERTISEMENT

You Don’t Need to Be Technical. Just Informed

AI isn’t optional anymore—but coding isn’t required.

The AI Report gives business leaders the edge with daily insights, use cases, and implementation guides across ops, sales, and strategy.

Trusted by professionals at Google, OpenAI, and Microsoft.

👉 Get the newsletter and make smarter AI decisions.

Lead with AI—no coding needed

🌟 COMMUNITY

Hamburg Meetup in 2 days; 1st Berlin Hangout end of June

I’m happy to say that the last speaker is official: Yasemin! She will talk about the CRM strategy of three brands at SNOCKS Group. Now we got the full mix: hands-on WhatsApp marketing tips from Steffen and managing change management when trying to boost CRM in a company with Franzi.

Last chance to get your ticket for Thursday.

Berlin, would you be up for a casual hangout during summer? No agenda, just drinks and chats with the community.

🟩🟩🟩🟩🟩🟩 Yes, I'm in (20)
⬜️⬜️⬜️⬜️⬜️⬜️ No, not interested (0)
⬜️⬜️⬜️⬜️⬜️⬜️ Maybe... let me think about it (2)
22 Votes

↪️ It’s decided, Berlin! We’ll do a simple chat & drinks in June – no slides, no speakers, no structure. Come by for a casual chat, a cold drink, and to connect with others in the community.

🗓 Date & Time: Thu, 26.06. at 18:30
📍 Location: Prater Beer Garden, Kastanienallee 7-9, 10435 Berlin
🥤 Bring: Just yourself (and maybe a friend or colleague). Drinks and food are available at the venue.

If you like to join, click below to get the invite and we save a seat for your.