👋 Hey insider!

Summer is coming…

While I am writing this, it feels like autumn in Berlin. Feels weird telling everyone Meetups are going on a summer break. BUT there will be still stuff happening. Check out the community section. Also I am planning to make this newsletter much more interactive to get you involve in the development of this community. Make sure to provide your voice with one click!

P.S.: Thanks to Simone and Paola, who suggested adding some colours and pictures to the newsletter during the user interviews.

🔥 FEATURED

What channel comes next?

After having set up email as a proper first channel, the question is what comes next? Customers can turn inactive, not reacting to emails anymore. Sometimes we get so swamp by messages that we see the sale offer too late. Then it is helpful to explore other channels to diversify and optimise conversions. Luckily, we have a couple of peers that have already explored some options and shared their learnings.

• Consider if SMS provides the extra push you need

• Check out 5 reasons why to start with WhatsApp

• Understand how to make print ROI positive

We are still missing some insights on push notifications and in-app messages in our collective brain. If you can share insights or know anyone, hit reply and let me know.

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🧪 CO-CREATION

Deep dive print - what should be covered?

The podcast with Antonio got people thinking: should I try out print mailings? Luckily, we have the option to go into another expert round with someone having years of experience. To make sure the article covers your concerns, please give a vote what is most interesting to you. Topics with the mosts votes get covered.

🌟 COMMUNITY

Berlin was great, Hamburg is coming

The last Berlin Meetup before the summer break was packed and fun. I did a little recap and shared some more pictures on LinkedIn. Also Aaron, who got in the chat, shared his thoughts.

The 2nd Meetup in Hamburg is happening on Thu, 12.06. Make sure to get your spot and let your friends/colleges know that we are coming.

Although the Meetups are going on a break, there still will be opportunities to meet. What do you think of this idea?

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