Newsletter #39

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🔥 FEATURED
#Tool Migration - How Quandoo Boosted Retention by 35% With One Bold Migration Move

Is your CRM helping you grow - or just sending emails into the void?

When Quandoo’s old CRM became obsolete (hello, Leanplum/CleverTap merger), Maria Bocharova didn’t just swap tools. She flipped the whole system on its head - with zero prior migration experience. What followed was a full-blown strategy shift that turned chaos into clarity.

Here’s how her tiny team pulled off a transformation with massive results:

📈 +35% increase in user retention with data-driven, behavior-based journeys

🧰 Campaigns now go 2x faster - thanks to shared definitions, not more tools

👥 Fewer people, more impact - through visual workflows and ruthless clarity

💡 The real breakthrough? Maria realized CRM isn’t just about platforms - it’s about people alignment. If you don’t define success and show it visually, no one’s building the same future.

👉 Read the full breakdown here:

🔗 READS
What to Read This Week

• Highly recommended - The state of MarTech 2025 - 137 pages insights for free [Scott Brinker]

• Real MarTech stack examples shared by OTTO, Verizon and more [Scott Brinker]

• Why you need a human in the loop for AI agents [Alexandre Kantjes]

• Outlook’s new sender requirements - what you need to know [Alison Gootee]

• See what factors are influencing email deliverability [Josh Nelson]

If this lands in spam, here’s how to fix it.

⚡ QUIZ
What’s Your Answer?

🌟 COMMUNITY
What’s Coming Up and How You Can Get Involved

• Lineup is final and agenda set for Berlin. On 22.05.2024, we will cover the topics Milestone Campaigns, Hubspot Workflows and record the next podcast episode. 👉 Check out the details and get your ticket.

• Want to be part of the action in Berlin? Join the event crew - help set up, welcome guests and wrap-up. Reach out 👉 [email protected]

• First insights contributions for the summer are in the making. There is still space for more. 👉 Submit your ideas

• Looking forward to the user interviews this week but curious to talk to even more of you. If you want to co-create INSIDE CRM 👉 Book a slot

👀 ICYMI
Community Highlights You Missed

• Podcast Episode #10 Antonio Hersonski | Why print marketing and how to make it ROI-positive [Spotify I Apple Podcasts I Others]

• 25 Experts Covering Your Questions on CRM [INSIDE CRM]

• Customer Journey Maps Don’t Just Look Pretty — They Get It Done [INSIDE CRM]

• Some thoughts around direct mail [LinkedIn]

Thanks for reading! Glad to have you with us!

Cheers,

Jessica