Newsletter #37

Hey insider!

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🔥 FEATURED
Podcast Episode #10 Antonio Hersonski | Why print marketing and how to make it ROI-positive

When inboxes overflow and ads get ignored, Antonio Hersonski shows why smart CRM teams are turning to direct mail - and getting big returns.

✉️ +25–30% voucher redemption rates from targeted campaigns
📈 Higher ROI than Facebook ads when print is used strategically
🛠️ Fully automated print touchpoints inside CRM workflows
💸 Cutting production time from months to just weeks - without losing impact

If you’re still treating print like a relic, you’re missing one of CRM’s most powerful tools.
Curious how Antonio makes it ROI-positive?

👉 Listen to the full breakdown here:

🔗 READS
What to Read This Week

• Transitioning from an Operational to a Strategic CRM Manager [thecrmguy]

• Need inspiration for your Mother’s day email [Email Love]

• Google Moves Forward with Deleting Inactive Accounts [Spam Resource]

If this lands in spam, here’s how to fix it.

⚡ QUIZ
What’s Your Answer?

👀 ICYMI
Community Highlights You Missed

• 25 Experts Covering Your Questions on CRM [INSIDE CRM]

• Customer Journey Maps Don’t Just Look Pretty — They Get It Done [INSIDE CRM]

• Podcast Episode #9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it? [Spotify I Apple Podcasts I Others]

• My recap from the last meetup [LinkedIn]

Thanks for reading! Glad to have you with us!

Cheers,

Jessica