Newsletter #36

Hey insider!

In today’s issue:

• 🔗 READS – Google surfaces your emails in search, Outlook’s new rules, AI buzzwords decoded, and skills for 2030.

• 🔥 FEATURED – How journey maps cut support tickets by 67%.

• ⚡ QUIZ – Why asking for reviews after payment didn’t work.

• 🌟 SPOTLIGHT – Free leadership coaching with Annabella (CMO, mobile.de).

• 👀 ICYMI – 25 CRM experts, AI tool breakdowns, and why CRM managers feel undervalued.

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🔗 READS
What to Read This Week

• Google now shares content from your emails on Google Search [Search Engine Roundtable]

• Outlook’s New Requirements for High‐Volume Senders >5k [Microsoft]

• AI buzzwords: WTF are evals? [LinkedIn]

• The most essential skills for 2030? Curiosity & lifelong learning? I’m in [LinkedIn]

• Why we as marketeers need a left-AI brain [TED Talk]

If this lands in spam, here’s how to fix it.

👀 ICYMI
Community Highlights You Missed

• 25 Experts Covering Your Questions on CRM [INSIDE CRM]

• AI x CRM: A Practical Look at What’s Out There [INSIDE CRM]

• Podcast Episode #9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it? [Spotify I Apple Podcasts I Others]

🔥 FEATURED
#CustomerJourney – How Maps Get You More Than Just Alignment

Most journey maps look great in slides. Then collect dust.

Chiara, CRM Manager, flips that script. At the INSIDE CRM Meetup in Berlin, she shared how journey maps helped her cut support tickets by 67%, rescue review scores, and finally get product teams to listen.

💥 What you’ll take away in 5 minutes:

• The two-line email that saved support from drowning

• Why review timing is everything (and how to nail it)

• A visual tactic that got CRM into the product roadmap

✨ 3 takeaways you’ll actually use:

• Journey maps make the invisible visible

• Timing > templates

• When words fail, show the damn map

👇 Read how Chiara turned customer journeys into real results:

⚡ QUIZ
What’s Your Answer?

Thanks for reading! Glad to have you with us!

Cheers,

Jessica