Newsletter #28

Hey CRM enthusiast!

In today’s issue:

• how to run CRM on 2 Google sheets

• deep dives into accessibility, tracking and measurement

• And more…

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LINKS
My Top CRM Reads This Week

• The Ultimate Guide to Email Accessibility: Everything You Need to Know [The House of Email]

• Deep dive into iOS 17, LTP, and privacy trends [Medium]

• CRM’s Biggest Measurement Mistakes – And How to Fix Them [ltv labs]

More insights in the news feed.

In Case You Missed It

• ChatGPT, Perplexity or Claude - Which one is best for subject lines? [INSIDE CRM]

• Podcast Episode #7 Moritz Köllinger | Revenue-First Marketing | CRM Implementation Strategy | Startup Efficiency Framework [INSIDE CRM]

If this lands in spam, here’s how to fix it.

PODCAST
Episode #8 Milica Markovic | Team Empowerment | Google Sheet Automation | Asset Farm Management

I had the most fascinating chat with Milica, who's doing amazing things with CRM at kfz.teile24. You know how managing marketing automation can be a real headache? Well, she completely flipped the script on traditional approaches.

Get this - she transformed her team's workload from 80% boring tasks to mostly creative work by treating CRM messaging like code instead of typical marketing content. "Think about every message as a piece of code that you can modify at will," she told me. It's brilliant in its simplicity!

The results? Her team now spends just a few hours weekly on message prep while handling 30 different segments across multiple channels. They even achieved one-to-one personalisation without fancy recommendation engines - just smart segmentation and a clever Google Sheets system.

What I love most is how she empowers her team to experiment. They have weekly "cool stuff" meetings where they brainstorm and test new ideas. Sometimes they fail, but as Melissa says, that's how you learn and eventually make millions for the company.

Want to hear her full story? Check out the complete episode - it's packed with practical insights you can actually use!

Thanks for reading! Glad to have you with us!

Cheers,

Jessica