- INSIDE CRM
- Posts
- Newsletter #26
Newsletter #26
Why Only 11% of Businesses Use CLV
Hey CRM enthusiast!
In todayās issue:
Customer Lifetime Value Explained - Access to a Clear Simple Guide
Deliverability perspective on Apple mail appās changes
And moreā¦
š Join our Meetupās waiting list now!
Got this email forwarded? Sign up here!
LINKS
Top CRM Reads This Week
An introduction to Cohort Analysis for CLV - highly recommended [LinkedIn]
Deliverability perspective on Apple mail appās changes [LinkedIn]
CTAs - Does size really matter? [All About Email]
More insights in the news feed.
In Case You Missed It
Solo CRM Success - How to Prioritize and Scale as a Team of One [INSIDE CRM]
Podcast Episode #7 Moritz Kƶllinger | Revenue-First Marketing | CRM Implementation Strategy | Startup Efficiency Framework [INSIDE CRM]
Ever experienced that beautiful moment when CRM proves its worth? [LinkedIn]
If this lands in spam, hereās how to fix it.
GUIDE
#Customer Lifetime Value Explained - A Clear Simple Guide
Despite its importance for business growth, Customer Lifetime Value (CLV) remains underutilised, with only 11% of businesses actively tracking this metric. This gap presents both challenges and opportunities for us as CRM managers.
CLV works best for businesses with substantial historical data, multiple customer touchpoints, and regular repeat purchase opportunities. It's particularly effective for subscription models with predictable revenue streams.
Key implementation barriers include:
Disconnected data systems
Complex customer definitions
Pressure for immediate results
However, success stories prove CLV's value:
A company maintained revenue while reducing email frequency from 4 to 1 weekly emails
Analysis revealed higher value from multi-service customers, leading to targeted cross-selling
Modern solutions make CLV more accessible:
Centralised customer data systems
Clear customer segmentation
AI-powered tools for predictive analytics and real-time calculations
Ready to join the 11%? Have a look at the CLV cheat sheet I pulled together:
MEETUP
Donāt Worry, Thereās Still a Chance
Tickets are gone for January but you can still squeeze in on the waiting list. A few spots normally open up shortly before the event.
Not the right location? Change your preferences.
What do you think about today's issue? |
Thanks for reading! Glad to have you with us!
Cheers,
Jessica
š Refer a friend and get a deliverability guide
***
āGot a CRM question? Submit it for the podcast!
***
š Get the early bird offer for my online course